http://www.mcgarvey.co.uk/2007/07/14/kill-the-cuddly-copy/ Good web writing? Get to the point. Be clear. Have a conversation. Make people smile. Fri, 21 Nov 2008 13:06:39 +0000 http://wordpress.org/?v=abc http://www.mcgarvey.co.uk/2007/07/14/kill-the-cuddly-copy/#comment-20 Martin Sun, 05 Aug 2007 17:46:41 +0000 http://www.mcgarvey.co.uk/?p=31#comment-20 a trend i have noticed recently is the complete elimination of capital letters from some copy. for a while i was a fan of this style, but you just can't seem to get away from it these days. bring back the shift key! a trend i have noticed recently is the complete elimination of capital letters from some copy. for a while i was a fan of this style, but you just can’t seem to get away from it these days. bring back the shift key!

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