Comments on: When product names go bad http://www.mcgarvey.co.uk/2007/08/07/when-product-names-go-bad/ Good web writing? Get to the point. Be clear. Have a conversation. Make people smile. Thu, 26 Jan 2012 21:37:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Martin http://www.mcgarvey.co.uk/2007/08/07/when-product-names-go-bad/comment-page-1/#comment-26 Martin Thu, 09 Aug 2007 18:51:32 +0000 http://www.mcgarvey.co.uk/?p=35#comment-26 'Lovely'? You are right: terrible name. Surely that has to win awards for sheer blandness. It is evocative of - well - precisely nothing, really. On a loosely related subject, since seeing "I'm Alan Partridge" all those years ago, I find it impossible to read the name on pretty much any can of male deodorant without it sounding like a poor impersonation of the man himself. That hypothetical bottled water you were on about: how about naming it 'Moist'? ‘Lovely’? You are right: terrible name. Surely that has to win awards for sheer blandness. It is evocative of – well – precisely nothing, really.

On a loosely related subject, since seeing “I’m Alan Partridge” all those years ago, I find it impossible to read the name on pretty much any can of male deodorant without it sounding like a poor impersonation of the man himself.

That hypothetical bottled water you were on about: how about naming it ‘Moist’?

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