I’ve spotted a few Virgin Media vans about with a slogan that’s tempting fate. ‘Forward, back, back a bit more, stop!’ just seems to be inviting a parking mishap.
And it’s surely only a matter of time before we see a van with ‘near miss’ on the side stuffed into a hedge or something. (See a picture of the whole van here.)
Still, I like the copy. It has a nice sense of playfulness and made me smile the first time I saw it. And I suppose if one of these vans did have a coming together with another vehicle, the inevitable photo in the Metro the next day would at least be exposure of sorts for the company.
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Virgin Media’s copywriting is a real breath of fresh air. It’s personable and friendly, yet gets the information across.
But I know what you mean about the van. It’s like the University’s ‘safety bus’ that took out a lamp post one evening.
check this picture out then lol happened to me the other week when he just pulled out without looking!!
http://i34.tinypic.com/t7inia.jpg
Baz – that is an absolute classic, thanks for posting it. I hope your car was ok!
Nah car was written off, puttin it on eBay right now, cat c light damage. should sell quickly
Hi John, I’m trying to have my team working on a verbal identity for the brands we manage. What are, in your opinion, the brands who have really figured it all? Those whose tone of voice conveys their values or qualities? Many thanks and best regards, Victoria