Ok, the secret’s out (even if it wasn’t ever really that secret in the first place). I’ll be speaking at the Future of Web Design conference, a well-established, super-cool event run by the maestros from Carsonified.
It all happens in London from 16 – 18 May. I’m on the conference’s ‘Rising Stars’ track, which is both flattering and rather nervewracking, as there are some first-class speakers on the bill – giving me a hell of a lot to live up to.
No pressure then.
As the event is meant to be all about the future of web design, I’m giving a talk called Copywriting is Design. Here’s what it’s about, pulled straight from the blurb I wrote for my bit on the FOWD website:
Copywriting is web design. And it’s about time someone stood up and said so. Because, all too often, the text for a web project ends up being shoehorned in at the last minute. And that can ruin everything.
In this talk, John explains how great copy can make the difference between a design which works, and one that doesn’t. He describes how designers and writers should collaborate to build great web interfaces. He shows how every bit of copy matters – especially when it comes to forms and complex web app interfaces – and highlights some common mistakes.
I’m up just before lunch on 18 May. If you’re coming to FOWD, it’d be great to see you there. Do say hello, even if you don’t make it to my session.
In the meantime, I’m off to do a lot of rehearsing – and some panicking.