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	<title>John McGarvey - web copywriter</title>
	<link>http://www.mcgarvey.co.uk</link>
	<description>Good web writing? Get to the point. Be clear. Have a conversation. Make people smile.</description>
	<lastBuildDate>Fri, 05 Mar 2010 10:30:21 +0000</lastBuildDate>
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		<title>Nice headline. Shame about the rest of the poster.</title>
		<description><![CDATA[Here&#8217;s a poster I spotted stuck up in a station the other day. It&#8217;s an advert for an Oxfam fundraising event &#8211; a 100km, non-stop trek for charity. And I think the headline does the advert proud: &#8220;Blistering&#8221;.
It makes you want to know more, then as you read the rest of the text, the double [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/03/05/nice-headline-shame-about-the-rest-of-the-poster/</link>
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		<title>Travel the Trans-Siberian from your computer</title>
		<description><![CDATA[
I have a bit of a thing for train journeys. Back in 2006 I travelled from Moscow to Vladivostok on the Trans-Siberian railway. The journey takes around a week if you do it non-stop, but I spent about a month covering the 10,000-or-so kilometres. Although the romance of the rails might be all but dead [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/03/02/travel-the-trans-siberian-from-your-computer/</link>
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		<title>Why I love using Twitter</title>
		<description><![CDATA[I have a confession to make: I think Twitter is utterly fantastic. Sure, it can be a bit distracting at times, but that&#8217;s nothing self-discipline (and leaving the iPhone at home) won&#8217;t solve.
It seems not everyone agrees with me. Rather like Marmite or Manchester United, Twitter&#8217;s one of those things people love or hate. They [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/22/why-i-love-using-twitter/</link>
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		<title>How to edit your own writing</title>
		<description><![CDATA[No matter whether you&#8217;re a professional web copywriter (like me) or a professional something-else (maybe that&#8217;s you), we all have to edit our own work from time-to-time.
We do it when we read through an email before sending it, when we put the finishing touches to a new business proposal or when we dash off a [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/20/how-to-edit-your-own-writing/</link>
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		<title>Constant improvements make good products great</title>
		<description><![CDATA[Apple are masters of the glitzy product launch. By witholding all details of whatever new piece of kit they&#8217;re announcing, the company whips the media and its loyal fans into a frenzy of excitement and speculation.
This hype machine generates levels of publicity that other companies can only dream of. The recent iPad launch is a [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/18/constant-improvements-make-good-products-great/</link>
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		<title>Another reason to keep using Google</title>
		<description><![CDATA[
Every now and then, search giant Google surprises me. It&#8217;s happened again today &#8211; and I&#8217;m not referring to the privacy concerns surrounding the company&#8217;s foray into social networks.
Let me explain. I got hooked watching the mens&#8217; snowboard cross event in the Winter Olympics last night. It&#8217;s been a long time since I&#8217;ve encountered a [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/16/another-reason-to-keep-using-google/</link>
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		<title>The six perils of writing in public</title>
		<description><![CDATA[You might have spotted from my previous posts that I like to work out and about. Cafes, pubs, bars &#8230; they&#8217;re all fair game for me and my little laptop.
I enjoy working on the move, but this very modern way of getting stuff done isn&#8217;t without its pitfalls.
Here are six situations to watch out for [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/16/the-six-perils-of-writing-in-public/</link>
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		<title>Writer&#8217;s review: Toshiba NB200 netbook</title>
		<description><![CDATA[I had a bit of an accident with my last netbook. After flogging it on eBay then doing heaps of research, I settled on the Toshiba NB200-10Z as a replacement.
I&#8217;ve been using it for a couple of weeks now. Here&#8217;s what I think.
Styling and design
Several reviews of the NB200 slate how it looks. But actually, [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/14/writers-review-toshiba-nb200-netbook/</link>
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		<title>Best of the web for writers: 12 February</title>
		<description><![CDATA[Here are a few interesting links I&#8217;ve spotted (and, er, created myself) lately in the worlds of writing, online marketing and creative type stuff:

Over at True Business, Nick Saalfeld has taken a close look at the red hot competition between price comparison sites. He&#8217;s written a good breakdown of the branding efforts of the companies [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/12/best-of-the-web-for-writers-12-february/</link>
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		<title>New copywriting client? There are some things you need to establish first. Like the budget.</title>
		<description><![CDATA[Budgets. Now there&#8217;s a tricky subject for conversation. Yet if there&#8217;s one thing you need to do before you spend too much time in discussions with a potential new client, it&#8217;s to establish whether they&#8217;re ready to pay what you&#8217;re expecting to charge.
A recent conversation with a promising-sounding client served as a timely reminder about [...]]]></description>
		<link>http://www.mcgarvey.co.uk/2010/02/10/new-copywriting-client-there-are-some-things-you-need-to-establish-first-like-the-budget/</link>
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