How to be a better writer
I have this idea that the quality of an ebook can be judged by the hyperbole used to market it. The more excessively shouty and lurid the sales blurb, the less valuable the advice itself is likely to be.
You’ve probably seen the worst offenders. Over-excitable, garish web pages employ capital letters, bright colours and phrases like “THE BOOK THE PROFESSIONALS DON’T WANT YOU TO HAVE!!!!!!” Making unfeasible promises about unimaginable wealth, they only say one thing to me: run away.
Once you’ve seen a few of these it’s easy to tar every ebook with the same brush. Easy, yes. Unfair? Definitely.
One ebook worth reading
I say this because over at Bad Language, old pal Matthew Stibbe has released a comprehensive ebook to help make you a better business writer.
There’s no guarantee of lifelong wealth and a conspicuous lack of garish promotional graphics on Matthew’s site, yet this excellent guide offers some of the best business writing advice I’ve seen.
Grounded firmly in the real world, the book is packed with practical information to help you write better. It explains how the principles of good journalism are just as important to business writing. It’s all about telling an interesting story and geting under the skin of your audience.
Structured as a 30-day course, (but almost as useful read as and when you get the chance), Matthew’s book is free, well-written, and useful regardless of whether you write a bit, write a lot, or just work with writers.
Rather than listen to me bang on about it here, just go and take a look.
used to market it. The more excessively shouty and lurid the sales blurb,
the less valuable the advice itself is likely to be.
You’ve probably seen the worst offenders. Over-excitable, garish web pages
employ capital letters, bright colours and phrases like “THE BOOK THE
PROFESSIONALS DON’T WANT YOU TO HAVE!!!!!!” Making unfeasible promises
about unimaginable wealth, they only say one thing to me: run away.
Once you’ve seen a few of these it’s easy to tar every ebook with the same
brush. Easy, yes. Unfair? Definitely.
I say this because over at Bad Language, old pal Matthew Stibbe has released
a comprehensive ebook to help make you a better business writer.
There’s no guarantee of lifelong wealth and a conspicuous lack of garish
promotional graphics on Matthew’s site, yet this excellent guide offers some
of the best business writing advice I’ve seen.
Grounded firmly in the real world, the book is packed with practical
information to help you write better. It explains how you can apply the
principles of good journalism to business writing so you tell an interesting
story that really gets under the skin of your audience.
Structured as a 30-day course, (but almost as useful read as and when you
get the chance), Matthew’s book is free, well-written, and useful regardless
of whether you write a bit, write a lot, or just work with writers.
Rather than bang on about it here, I urge you to take a look.
Hi John, Thanks for mentioning my book. I hope your readers find it useful. Cheers, Matthew