Best of the web for writers: 12 February

Here are a few interesting links I’ve spotted (and, er, created myself) lately in the worlds of writing, online marketing and creative type stuff:

  • Over at True Business, Nick Saalfeld has taken a close look at the red hot competition between price comparison sites. He’s written a good breakdown of the branding efforts of the companies in this market, but do be wary of playing the Go Compare advert he’s put up. The tune will stick in your head for hours.
  • I’ve mentioned the myth of the fold before, but thanks to @paulahillier for tweeting this visual explanation of how important the fold is (or, more accurately, isn’t) in web design. Bookmark it for the next time someone insists everything must be squished into the very top of their site.
  • Finally, excuse the self promotion, but here’s a quick heads up on a couple of things I’ve done lately. First off, I’m really pleased with my plain-English copywriting contract. Grab a copy and use it however you like – maybe you can adapt it for your business. Secondly, I’ve written a similarly simple answer to the question: what is cloud computing?

Spotted anything you think I might be interested in? Let me know in the comments.

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