I’ve been running through the photos on my cameraphone this evening and as well as an exciting shot of a Virgin Media van, I found this classic. It’s a small ad - I spotted it in a newsagent’s window in West Drayton the other day:
‘No cigarettes before the Dentist! If this means anything to you, PLEASE call…’
What on earth is that all about? I was half-tempted to call the number, but commonsense prevailed and I haven’t dared.
It doesn’t have much to do with copywriting I know, but did get me scratching my head…
Any suggestions?
I like the fact that the ‘PLEASE’ is in caps - pure desperation ringing in their voice.
Surely it’s romance related. Maybe a dishy fella was buying some fags on the way to the dentist and it started off a conversation.
Sheesh, it sounds like the start of a dodgy Richard Curtis film, with Hugh Grant playing the hapless cigarette smoker and a too-good-looking-to-be-working-in-a-newsagent Scarlett Johansson behind the counter…