One of the most popular posts on this blog is my list of favourite tabloid headlines. I believe writing great headlines is an art – one that I hope doesn’t get killed off by our obsession with cramming as many keywords into web page titles as possible.
I was just flicking back through some old photos on my phone and noticed a couple of headlines I’ve snapped that are too good not to share. The first is from earlier this year, when anchorman Richard Keys left his job at Sky Sports. It’s short, to the point, and absolutely nails the story:
But it’s the second that I’m more impressed with. Cast your mind back to last autumn and one of the year’s rare good news stories.
Now, imagine you’re a sub-editor at The Sun. How are you going to lead on the story? Would it occur to you to take the name of a band, then carefully change a word here and there to result in a headline of wit and beauty?
No, me neither. You might sometimes question the quality of tabloid journalism, but you can’t deny the intelligence of their headlines.
(Read about some other great tabloid headlines that I’ve spotted.)